Cognito je certfikovaným partnerem reklamního systému Colpirio, který umožňuje programmatický nákup digitálních kampaní. Kampaně lze cílit behaviorálně nebo kontextově, případně tato cílení kombinovat. Pro základní definici kontextového cílení kampaní můžete využít standardní kategorie dle Interactive Advertising Bureau (IAB). Specifičtější cílení, mediaplán a rozpočty vám rádi připraví naši datoví analytici a marketingoví specialisté.
Systém Colpirio podporuje cílení na kategori IAB1 až IAB24, na serverech jiných kategorí nezobrazuje reklamu ani neprovádí behaviorální či kontextovou analýzu.
| Value | Category Name |
|---|---|
| IAB1 | Arts & Entertainment |
| IAB1-1 | Books & Literature |
| IAB1-2 | Celebrity Fan/Gossip |
| IAB1-3 | Fine Art |
| IAB1-4 | Humor |
| IAB1-5 | Movies |
| IAB1-6 | Music |
| IAB1-7 | Television |
| IAB2 | Automotive |
| IAB2-1 | Auto Parts |
| IAB2-2 | Auto Repair |
| IAB2-3 | Buying/Selling Cars |
| IAB2-4 | Car Culture |
| IAB2-5 | Certified Pre-Owned |
| IAB2-6 | Convertible |
| IAB2-7 | Coupe |
| IAB2-8 | Crossover |
| IAB2-9 | Diesel |
| IAB2-10 | Electric Vehicle |
| IAB2-11 | Hatchback |
| IAB2-12 | Hybrid |
| IAB2-13 | Luxury |
| IAB2-14 | MiniVan |
| IAB2-15 | Mororcycles |
| IAB2-16 | Off-Road Vehicles |
| IAB2-17 | Performance Vehicles |
| IAB2-18 | Pickup |
| IAB2-19 | Road-Side Assistance |
| IAB2-20 | Sedan |
| IAB2-21 | Trucks & Accessories |
| IAB2-22 | Vintage Cars |
| IAB2-23 | Wagon |
| IAB3 | Business |
| IAB3-1 | Advertising |
| IAB3-2 | Agriculture |
| IAB3-3 | Biotech/Biomedical |
| IAB3-4 | Business Software |
| IAB3-5 | Construction |
| IAB3-6 | Forestry |
| IAB3-7 | Government |
| IAB3-8 | Green Solutions |
| IAB3-9 | Human Resources |
| IAB3-10 | Logistics |
| IAB3-11 | Marketing |
| IAB3-12 | Metals |
| IAB4 | Careers |
| IAB4-1 | Career Planning |
| IAB4-2 | College |
| IAB4-3 | Financial Aid |
| IAB4-4 | Job Fairs |
| IAB4-5 | Job Search |
| IAB4-6 | Resume Writing/Advice |
| IAB4-7 | Nursing |
| IAB4-8 | Scholarships |
| IAB4-9 | Telecommuting |
| IAB4-10 | U.S. Military |
| IAB4-11 | Career Advice |
| IAB5 | Education |
| IAB5-1 | 7-12 Education |
| IAB5-2 | Adult Education |
| IAB5-3 | Art History |
| IAB5-4 | College Administration |
| IAB5-5 | College Life |
| IAB5-6 | Distance Learning |
| IAB5-7 | English as a 2nd Language |
| IAB5-8 | Language Learning |
| IAB5-9 | Graduate School |
| IAB5-10 | Homeschooling |
| IAB5-11 | Homework/Study Tips |
| IAB5-12 | K-6 Educators |
| IAB5-13 | Private School |
| IAB5-14 | Special Education |
| IAB5-15 | Studying Business |
| IAB6 | Family & Parenting |
| IAB6-1 | Adoption |
| IAB6-2 | Babies & Toddlers |
| IAB6-3 | Daycare/Pre School |
| IAB6-4 | Family Internet |
| IAB6-5 | Parenting - K-6 Kids |
| IAB6-6 | Parenting teens |
| IAB6-7 | Pregnancy |
| IAB6-8 | Special Needs Kids |
| IAB6-9 | Eldercare |
| IAB7 | Health & Fitness |
| IAB7-1 | Exercise |
| IAB7-2 | A.D.D. |
| IAB7-3 | AIDS/HIV |
| IAB7-4 | Allergies |
| IAB7-5 | Alternative Medicine |
| IAB7-6 | Arthritis |
| IAB7-7 | Asthma |
| IAB7-8 | Autism/PDD |
| IAB7-9 | Bipolar Disorder |
| IAB7-10 | Brain Tumor |
| IAB7-11 | Cancer |
| IAB7-12 | Cholesterol |
| IAB7-13 | Chronic Fatigue Syndrome |
| IAB7-14 | Chronic Pain |
| IAB7-15 | Cold & Flu |
| IAB7-16 | Deafness |
| IAB7-17 | Dental Care |
| IAB7-18 | Depression |
| IAB7-19 | Dermatology |
| IAB7-20 | Diabetes |
| IAB7-21 | Epilepsy |
| IAB7-22 | GERD/Acid Reflux |
| IAB7-23 | Headaches/Migraines |
| IAB7-24 | Heart Disease |
| IAB7-25 | Herbs for Health |
| IAB7-26 | Holistic Healing |
| IAB7-27 | IBS/Crohn’s Disease |
| IAB7-28 | Incest/Abuse Support |
| IAB7-29 | Incontinence |
| IAB7-30 | Infertility |
| IAB7-31 | Men’s Health |
| IAB7-32 | Nutrition |
| IAB7-33 | Orthopedics |
| IAB7-34 | Panic/Anxiety Disorders |
| IAB7-35 | Pediatrics |
| IAB7-36 | Physical Therapy |
| IAB7-37 | Psychology/Psychiatry |
| IAB7-38 | Senor Health |
| IAB7-39 | Sexuality |
| IAB7-40 | Sleep Disorders |
| IAB7-41 | Smoking Cessation |
| IAB7-42 | Substance Abuse |
| IAB7-43 | Thyroid Disease |
| IAB7-44 | Weight Loss |
| IAB7-45 | Women’s Health |
| IAB8 | Food & Drink |
| IAB8-1 | American Cuisine |
| IAB8-2 | Barbecues & Grilling |
| IAB8-3 | Cajun/Creole |
| IAB8-4 | Chinese Cuisine |
| IAB8-5 | Cocktails/Beer |
| IAB8-6 | Coffee/Tea |
| IAB8-7 | Cuisine-Specific |
| IAB8-8 | Desserts & Baking |
| IAB8-9 | Dining Out |
| IAB8-10 | Food Allergies |
| IAB8-11 | French Cuisine |
| IAB8-12 | Health/Lowfat Cooking |
| IAB8-13 | Italian Cuisine |
| IAB8-14 | Japanese Cuisine |
| IAB8-15 | Mexican Cuisine |
| IAB8-16 | Vegan |
| IAB8-17 | Vegetarian |
| IAB8-18 | Wine |
| IAB9 | Hobbies & Interests |
| IAB9-1 | Art/Technology |
| IAB9-2 | Arts & Crafts |
| IAB9-3 | Beadwork |
| IAB9-4 | Birdwatching |
| IAB9-5 | Board Games/Puzzles |
| IAB9-6 | Candle & Soap Making |
| IAB9-7 | Card Games |
| IAB9-8 | Chess |
| IAB9-9 | Cigars |
| IAB9-10 | Collecting |
| IAB9-11 | Comic Books |
| IAB9-12 | Drawing/Sketching |
| IAB9-13 | Freelance Writing |
| IAB9-14 | Genealogy |
| IAB9-15 | Getting Published |
| IAB9-16 | Guitar |
| IAB9-17 | Home Recording |
| IAB9-18 | Investors & Patents |
| IAB9-19 | Jewelry Making |
| IAB9-20 | Magic & Illusion |
| IAB9-21 | Needlework |
| IAB9-22 | Painting |
| IAB9-23 | Photography |
| IAB9-24 | Radio |
| IAB9-25 | Roleplaying Games |
| IAB9-26 | Sci-Fi & Fantasy |
| IAB9-27 | Scrapbooking |
| IAB9-28 | Screenwriting |
| IAB9-29 | Stamps & Coins |
| IAB9-30 | Video & Computer Games |
| IAB9-31 | Woodworking |
| IAB10 | Home & Garden |
| IAB10-1 | Appliances |
| IAB10-2 | Entertaining |
| IAB10-3 | Environmental Safety |
| IAB10-4 | Gardening |
| IAB10-5 | Home Repair |
| IAB10-6 | Home Theater |
| IAB10-7 | Interior Decorating |
| IAB10-8 | Landscaping |
| IAB10-9 | Remodeling & Construction |
| IAB11 | Law, Gov’t & Politics |
| IAB11-1 | Immigration |
| IAB11-2 | Legal Issues |
| IAB11-3 | U.S. Government Resources |
| IAB11-4 | Politics |
| IAB11-5 | Commentary |
| IAB12 | News |
| IAB12-1 | International News |
| IAB12-2 | National News |
| IAB12-3 | Local News |
| IAB13 | Personal Finance |
| IAB13-1 | Beginning Investing |
| IAB13-2 | Credit/Debt & Loans |
| IAB13-3 | Financial News |
| IAB13-4 | Financial Planning |
| IAB13-5 | Hedge Fund |
| IAB13-6 | Insurance |
| IAB13-7 | Investing |
| IAB13-8 | Mutual Funds |
| IAB13-9 | Options |
| IAB13-10 | Retirement Planning |
| IAB13-11 | Stocks |
| IAB13-12 | Tax Planning |
| IAB14 | Society |
| IAB14-1 | Dating |
| IAB14-2 | Divorce Support |
| IAB14-3 | Gay Life |
| IAB14-4 | Marriage |
| IAB14-5 | Senior Living |
| IAB14-6 | Teens |
| IAB14-7 | Weddings |
| IAB14-8 | Ethnic Specific |
| IAB15 | Science |
| IAB15-1 | Astrology |
| IAB15-2 | Biology |
| IAB15-3 | Chemistry |
| IAB15-4 | Geology |
| IAB15-5 | Paranormal Phenomena |
| IAB15-6 | Physics |
| IAB15-7 | Space/Astronomy |
| IAB15-8 | Geography |
| IAB15-9 | Botany |
| IAB15-10 | Weather |
| IAB16 | Pets |
| IAB16-1 | Aquariums |
| IAB16-2 | Birds |
| IAB16-3 | Cats |
| IAB16-4 | Dogs |
| IAB16-5 | Large Animals |
| IAB16-6 | Reptiles |
| IAB16-7 | Veterinary Medicine |
| IAB17 | Sports |
| IAB17-1 | Auto Racing |
| IAB17-2 | Baseball |
| IAB17-3 | Bicycling |
| IAB17-4 | Bodybuilding |
| IAB17-5 | Boxing |
| IAB17-6 | Canoeing/Kayaking |
| IAB17-7 | Cheerleading |
| IAB17-8 | Climbing |
| IAB17-9 | Cricket |
| IAB17-10 | Figure Skating |
| IAB17-11 | Fly Fishing |
| IAB17-12 | Football |
| IAB17-13 | Freshwater Fishing |
| IAB17-14 | Game & Fish |
| IAB17-15 | Golf |
| IAB17-16 | Horse Racing |
| IAB17-17 | Horses |
| IAB17-18 | Hunting/Shooting |
| IAB17-19 | Inline Skating |
| IAB17-20 | Martial Arts |
| IAB17-21 | Mountain Biking |
| IAB17-22 | NASCAR Racing |
| IAB17-23 | Olympics |
| IAB17-24 | Paintball |
| IAB17-25 | Power & Motorcycles |
| IAB17-26 | Pro Basketball |
| IAB17-27 | Pro Ice Hockey |
| IAB17-28 | Rodeo |
| IAB17-29 | Rugby |
| IAB17-30 | Running/Jogging |
| IAB17-31 | Sailing |
| IAB17-32 | Saltwater Fishing |
| IAB17-33 | Scuba Diving |
| IAB17-34 | Skateboarding |
| IAB17-35 | Skiing |
| IAB17-36 | Snowboarding |
| IAB17-37 | Surfing/Bodyboarding |
| IAB17-38 | Swimming |
| IAB17-39 | Table Tennis/Ping-Pong |
| IAB17-40 | Tennis |
| IAB17-41 | Volleyball |
| IAB17-42 | Walking |
| IAB17-43 | Waterski/Wakeboard |
| IAB17-44 | World Soccer |
| IAB18 | Style & Fashion |
| IAB18-1 | Beauty |
| IAB18-2 | Body Art |
| IAB18-3 | Fashion |
| IAB18-4 | Jewelry |
| IAB18-5 | Clothing |
| IAB18-6 | Accessories |
| IAB19 | Technology & Computing |
| IAB19-1 | 3-D Graphics |
| IAB19-2 | Animation |
| IAB19-3 | Antivirus Software |
| IAB19-4 | C/C++ |
| IAB19-5 | Cameras & Camcorders |
| IAB19-6 | Cell Phones |
| IAB19-7 | Computer Certification |
| IAB19-8 | Computer Networking |
| IAB19-9 | Computer Peripherals |
| IAB19-10 | Computer Reviews |
| IAB19-11 | Data Centers |
| IAB19-12 | Databases |
| IAB19-13 | Desktop Publishing |
| IAB19-14 | Desktop Video |
| IAB19-15 | |
| IAB19-16 | Graphics Software |
| IAB19-17 | Home Video/DVD |
| IAB19-18 | Internet Technology |
| IAB19-19 | Java |
| IAB19-20 | JavaScript |
| IAB19-21 | Mac Support |
| IAB19-22 | MP3/MIDI |
| IAB19-23 | Net Conferencing |
| IAB19-24 | Net for Beginners |
| IAB19-25 | Network Security |
| IAB19-26 | Palmtops/PDAs |
| IAB19-27 | PC Support |
| IAB19-28 | Portable |
| IAB19-29 | Entertainment |
| IAB19-30 | Shareware/Freeware |
| IAB19-31 | Unix |
| IAB19-32 | Visual Basic |
| IAB19-33 | Web Clip Art |
| IAB19-34 | Web Design/HTML |
| IAB19-35 | Web Search |
| IAB19-36 | Windows |
| IAB20 | Travel |
| IAB20-1 | Adventure Travel |
| IAB20-2 | Africa |
| IAB20-3 | Air Travel |
| IAB20-4 | Australia & New Zealand |
| IAB20-5 | Bed & Breakfasts |
| IAB20-6 | Budget Travel |
| IAB20-7 | Business Travel |
| IAB20-8 | By US Locale |
| IAB20-9 | Camping |
| IAB20-10 | Canada |
| IAB20-11 | Caribbean |
| IAB20-12 | Cruises |
| IAB20-13 | Eastern Europe |
| IAB20-14 | Europe |
| IAB20-15 | France |
| IAB20-16 | Greece |
| IAB20-17 | Honeymoons/Getaways |
| IAB20-18 | Hotels |
| IAB20-19 | Italy |
| IAB20-20 | Japan |
| IAB20-21 | Mexico & Central America |
| IAB20-22 | National Parks |
| IAB20-23 | South America |
| IAB20-24 | Spas |
| IAB20-25 | Theme Parks |
| IAB20-26 | Traveling with Kids |
| IAB20-27 | United Kingdom |
| IAB21 | Real Estate |
| IAB21-1 | Apartments |
| IAB21-2 | Architects |
| IAB21-3 | Buying/Selling Homes |
| IAB22 | Shopping |
| IAB22-1 | Contests & Freebies |
| IAB22-2 | Couponing |
| IAB22-3 | Comparison |
| IAB22-4 | Engines |
| IAB23 | Religion & Spirituality |
| IAB23-1 | Alternative Religions |
| IAB23-2 | Atheism/Agnosticism |
| IAB23-3 | Buddhism |
| IAB23-4 | Catholicism |
| IAB23-5 | Christianity |
| IAB23-6 | Hinduism |
| IAB23-7 | Islam |
| IAB23-8 | Judaism |
| IAB23-9 | Latter-Day Saints |
| IAB23-10 | Pagan/Wiccan |
| IAB24 | Uncategorized |
| IAB25 | Non-Standard Content |
| IAB25-1 | Unmoderated UGC |
| IAB25-2 | Extreme Graphic/Explicit Violence |
| IAB25-3 | Pornography |
| IAB25-4 | Profane Content |
| IAB25-5 | Hate Content |
| IAB25-6 | Under Construction |
| IAB25-7 | Incentivized |
| IAB26 | Illegal Content |
| IAB26-1 | Illegal Content |
| IAB26-2 | Warez |
| IAB26-3 | Spyware/Malware |
| IAB26-4 | Copyright Infringement |
S rostoucí popularitou projektu se pojí narůstající návštěvnost, do hry začínají vstupovat různé analytické nástroje, sám Google navštěvuje web ča...
Rok se s rokem sešel a v pražském Cubexu se konal další ročník konference Brand Management. Loňský rok se nesl v duchu ekonometrie, dat a Les Bine...
Do marketingového klubu Cognito přestoupili dva hvězdní hráči – Martin Veselský a Simona Matúšková. Žluto-modrý dres oblékají od konce srpna a ryc...
